Coach's Corner

The Report of Findings

To study and investigate the Report of Findings is to put your finger on the pulse of a Mentor IV office.  A great ROF is dependent on a great VSC exam, which in turn is dependent on a great Case History.  Having a mediocre ROF will negatively impact referral, income, and patient visit average.  You will also have difficulty attracting practice members and guests to your NPO.  Watch your physiology during the ROF.  Down, resourceful state.  No laughter or joking… it’s not funny.

The ROF showcases your communication skills, your leadership skills and your love for Chiropractic.  At the August 25^th seminar, you will once again fall in love with the ROF.  When your subconscious belief in your ROF grows, you will attract new practice members like never before!  We will break down the physiological states, the Engineered Communication Technologies, and the magic behind the ROF.  There will be interactive role-playing with CAs and DCs acting as practice members.  Hint: if you can perform a great ROF in front and to your peers, you will have no problem with actual practice members!

Most DCs continue to give the same old worn-out ROF, or Doctor’s Report, over and over again.  They are unaware that their ROF fails to deliver a new concept of spinal injuries that have healed wrong and the resultant subluxation degeneration.  Without the new concepts, it’s a sales script.  They give a Report of Findings based on the symptoms of the practice member, not the accumulation of spinal injuries that healed wrong, damaging the spine and damaging the nerve system, allowing that person to lose their health potential.  The person leaves when the symptoms lessen, or when the insurance runs out.  And then they wonder why their practice members don’t get it.

Ed and I are so excited about the upcoming seminar about the ROF!  It will be presented in a format that has not been done before.  Welcome to the next era of The New Renaissance.